Helpers

A brand storytelling series about helpful people.

Role: Creative Director
In-House: Zendesk
Agency: Even/Odd Films

🏆 Winner at Tribeca X Awards 2022. 🏆 2x Winner at Shorty Awards 2021. 🏆 2x Nominee and 1x Honoree at Webby Awards 2021. 🏆 Vimeo ‘Best of the Year’ and 2x Staff Picks. 🏆 1x Winner, 1x Honorable Mention and 1x Finalist at Brand Film Awards 2021. 🏆 Shortlist at The One Show Awards 2021.

📽️ Tribeca Film Festival 2022. 📽️ AFI Docs 2021. 📽️ LA Shorts 2021. 📽️ Walla Walla Movie Crush 2021. 📽️ Indy Shorts International Film Festival 2021. 📽️ Mountainfilm Festival 2021. 📽️ Provincetown Film Festival 2021. 📽️ Rhode Island International Film Festival 2021. 📽️ Feel Good Film Festival 2021. 📽️ UnLonely Film Festival 2021.

The brief.

As a customer support company, helping is a part of the Zendesk DNA. Spurred by the sudden separation caused by the pandemic and the maturation of the company over time, we pitched Helpers as a way to model company culture to the Zendesk community. We found the perfect role models — people who answered the call for help in surprising ways. We worked with Even/Odd films to produce two short documentary films and three photo-journo stories.

The films.

Eric and the Bees is about a veteran who teaches beekeeping to other vets to help with PTSD.

Golden Age Karate is about a teenage black belt who shares his karate skills with the elderly.

The web experience.

We designed the website for a slow browse. The documentaries are embedded within their own page, which includes a long-form article about the same subject. The photo stories follow a similar format. The website was inspired by magazine and editorial design.

Messaging.

As a top-of-funnel touchpoint, it was important to explain the heart behind helpfulness — and then tip the hat over to customer support software.

Helpers

Helpers

A brand storytelling series about helpful people.

The brief.

The films.

The web experience.

Messaging.

www.helpers.zendesk.com