Tech for Good

A film series from Zendesk, featuring social impact partners who use Zendesk software.

Role: Creative Director
In-House: Zendesk

The brief.

The Zendesk Tech For Good program donates software and expertise that helps nonprofits run more efficiently—and ultimately, make a bigger impact. To raise awareness of the program and the urgent work of nonprofits, we created these four films, each showcasing the work of a different organization.

The films blend live action footage with hand drawn animation and graphic overlay to share their compelling stories. The art direction creates a coherent visual aesthetic for the series, while allowing each film to have its own unique look within the animation style. Considering the sensitive topics covered in the films, the art direction uses stock and editorial footage to tell each story, protecting the privacy of the clients of the nonprofits without diluting the impact of each film.

The website.

The website’s goal was to inspire potential applicants. To do that, we had to position this project carefully to reflect the thoughtfulness of the Social Impact Team at Zendesk, and to communicate the brand’s belief in social impact. We also outline specific expectations for engagement, and invite visitors to apply for a grant.

www.zendesk.com/techforgood